Renault’s F1 Team To Be Rebranded Alpine In 2021

French car-maker Renault will rebrand its Formula One team for the start of the 2021 season in a bid to promote its Alpine brand.



The team’s cars will sport a predominantly blue livery as part of the marketing of Alpine, a small sports car manufacturer which Renault acquired in 1973.



READ: Mclaren Expecting ‘New Normal’ In F1 From 2022



Renault F1 team principal Cyril Abiteboul said the rebrand “comes at a key moment in the trajectory of the team and the sport”, pointing to the imposition of a budget cap in Formula One next year and the shake-up of the technical regulations in 2022.



“The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues – simpler and progressive in its governance.



“Alpine has its place in Formula 1 and can challenge for victory,” Abiteboul added.



Meanwhile, Renault CEO Luca de Meo described Alpine as “a symbol of French excellence” and said he is “confident it could be a very good story.”



The Alpine Formula One team will continue to be based on the existing infrastructure and personnel of the modern-day Renault F1 team.



On paper, Renault will revert to only being a Formula One engine manufacturer.



Alpine will be their only customer, with Mclaren switching to the Mercedes power unit next year.



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