How Estrella Galicia is building a brand through F1 and MotoGP
This imposing wooden structure was the visible symbol of a new global partnership that MotoGP rights holder Dorna has struck with fast-growing Spanish beer brand Estrella Galicia. Taking over from Singha as the official beer of the world championship, Estrella Galicia's new hospitality unit is designed as a networking hub as well as to increase brand awareness. With this agreement, Estrella ... Keep reading
