Adidas in the Fast Lane: Sportswear Titan's Potential F1 Debut

Sep.27 - Adidas has refused to deny speculation it could take over the naming rights at Red Bull-owned AlphaTauri from 2024. Earlier, it was suggested that the team was set to poach German fashion house Hugo Boss' sponsorship of the Aston Martin team - potentially to become 'Hugo Boss Bulls Racing'. New AlphaTauri CEO Peter..... check out full post »

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