Brown's Bold Strategy: McLaren Rises Without Title Sponsor Safety Net

Aug.15 - McLaren CEO Zak Brown insists he is not desperate to sign up a title sponsor. The Woking based team is now arguably Red Bull's closest challenger in Formula 1, but unlike most other teams, a high-paying brand does not appear in McLaren's official name. It's a situation sponsorship expert Brown inherited when he..... check out full post »

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