F1 announces official vodka partner after LVMH deal

Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH. In October 2024 Liberty Media agreed a 10-year partnership with LVMH, in a deal that is reportedly worth $1billion. It has caused many LVMH brands to enter F1, as Moet & Chandon is now the championship’s champagne provider while Louis ... Keep reading

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