Inside Liberty's Game-Changing F1 Sponsorship Deals

May 28 - Formula 1's approach to sponsorship under the now eight-year reign of American mass media company Liberty Media continues to intensify. When the Bernie Ecclestone era ended in 2017, the former F1 supremo had shied away from consumer tech and entertainment-related partnerships, focusing instead on traditional industries like banking, oil and logistics. In..... check out full post »

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