How Live Odds Are Changing the F1 Fan Experience

Formula 1 has 827 million fans worldwide and pulled in 1.83 billion TV viewers across 2025, according to Liberty Media. Yet the sport accounts for just 0.4% of the global betting handle, as F1's director of commercial partnerships Jonny Haworth revealed at the BlackBook Motorsport Forum. That gap is closing fast, as regulated sportsbooks expand..... check out full post »

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