Ferrari Luce Launch Sends Share Price Tumbling By Over Six Percent

Ferrari unveiled its first ever fully electric car on Tuesday, and the announcement sent the company’s share price falling sharply within hours of the reveal.
The car is called the Ferrari Luce, and it arrives after five years of development, according to the Maranello-based manufacturer.
Ferrari had long resisted calls to move away from combustion engines entirely, making the Luce a significant milestone in the brand’s long history.
The luxury sports car maker priced the Luce at $640,000, which converts to approximately £474,320, placing it firmly among the most expensive road cars on the market.
Formula 1 drivers Lewis Hamilton and Charles Leclerc both featured in the launch campaign, appearing in an Instagram post on Ferrari’s official account to help introduce the new model.
The Luce made its debut in a striking light blue colour, turning heads with its design as much as with the technical specifications Ferrari announced alongside it.
Ferrari’s share price opened at 310 Euros on Tuesday but dropped to 290.05 Euros by noon UK time, representing a fall of 6.44 percent on the day.
That decline wiped more than three billion Euros off the company’s total market value in a matter of hours following the official announcement.
The share price drop came against an already difficult backdrop, with Ferrari shares having fallen by more than 25 percent over the past year before Tuesday’s reveal.
Factors contributing to that longer-term decline include global inflation making luxury products less accessible, as well as the effects of Donald Trump’s tariffs, which he has since partially reversed.
From a performance standpoint, the Luce delivers a zero to 60mph time of approximately 2.5 seconds, consistent with the acceleration figures seen across the high-end electric vehicle segment.
Four electric motors power the Luce, with one positioned at each wheel, combining to produce a total output of 1,035 brake horsepower according to Ferrari’s own figures.
The car reaches a top speed of 192mph and offers a range of 330 miles on a full battery charge, Ferrari confirmed at the time of the unveiling.
Unlike many Ferrari models historically associated with track use, the Luce serves as a five-seat hatchback designed for everyday road driving as well as performance use.
Ferrari constructed the chassis and body using 75 percent recycled aluminium, a decision the company says significantly reduces the carbon dioxide emissions associated with producing the vehicle.
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